Art Full
Problem: The goal was to create an event page for an art gallery's spring exposition that captured the theme and atmosphere of the event while inspiring visitors and driving attendance.
Solution: I developed a design concept centered around the “metamorphosis of colors,” which became the guiding inspiration for the entire page. This concept was applied through dynamic visuals, smooth color transitions, and engaging content sections that mirrored the transformative nature of art.
Role: As the lead designer, I conceptualized and executed the event page design. My responsibilities included developing the concept, creating wireframes and prototypes, designing the visual elements, selecting the color palette and typography, and ensuring the final page reflected the theme cohesively.
MOODBOARD
I started with a moodboard focused on creating something colorful and joyful, capturing the vibrant emotions of spring, and reflecting the season’s sense of renewal and change.
MIND MAP
After gathering inspiration from the moodboard, I used a mind map to help shape the concept. Guided by the vibrant colors of spring, I developed the idea of a metamorphosis of colors — capturing the energy of seasonal change and the transition between different palettes.
SKETCHES
FIRST DRAFT
PROTOTYPE
FINAL PAGE
Insta Ads
INSTA ADS
FINAL THOUGHTS
This was my first time building a project around a central concept, and it gave me valuable experience in creating a cohesive visual system. The concept guided every step of the process and is clearly reflected throughout the work — especially through the transformation of colors across each section, representing the idea of color metamorphosis. Working with a strong concept made the project feel more alive and meaningful.