Problem: The challenge was to create a comprehensive brand guideline for ATX Design Jam that would communicate the event's vibrant, collaborative spirit while maintaining a cohesive visual identity across all platforms and materials.

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Solution: The brand guideline focused on defining the event’s core visual elements, such as typography, color palette, logo usage, and graphic styles. By establishing clear design principles, the guideline ensures a unified, recognizable look that aligns with the event's mission of fostering creativity and community among designers in Austin.

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Role: As part of a team, I contributed to the development of the brand guideline, ensuring it aligned with the event's identity and visual goals.