Streaming
Problem: The challenge was to develop a streaming platform from the ground up that aligned with the existing Coca-Cola brand, following its design system to create a cohesive experience that resonated with the brand's identity while providing seamless functionality for both TV and mobile.
Solution: I created a streaming platform concept that integrated Coca-Cola’s iconic brand elements—such as its signature color palette, typography, and dynamic design language—into an engaging user interface.
Role: As the lead designer, I was responsible for conceptualizing and developing the streaming platform while staying true to Coca-Cola's established design system. This included wireframing, prototyping for different screen formats, creating cohesive layouts, components and integrating the brand’s visual assets into an interactive, user-centric interface for both TV and mobile platforms.
BRAND GUIDELINE
To ensure visual cohesion, I started by studying Coca-Cola’s brand language—analyzing their use of shapes, colors, typography, and interface elements across platforms. This research inspired the creation of a unified component system that feels authentic to the brand.
COMPONENTS
The components were designed to reflect Coca-Cola’s brand identity while ensuring usability and consistency across the interface. Elements like buttons, cards, and icons were built using a modular approach, allowing them to adapt across different layouts and screen sizes. Each component was crafted with attention to spacing, typography, and color, guided by the brand’s visual system. Together, they form a flexible design system that maintains a cohesive user experience.
WIREFRAME
PROTOTYPE
FINAL PAGE
